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It's NaNoWriMo Time Again

Do you have a novel in you, just waiting to be born? They say everyone does! November may be Movember to some, but to us it’s always been National Novel Writing Month, lovingly (if awkwardly) abbreviated NaNoWriMo. What will YOUR novel be about? (Photo by John Schnobrich) The event begins on November 1, and the goal is to write a 50,000-word novel by midnight on the last day of the month.…

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The Elements of an Effective Focus Group

Running focus groups can give you a treasure trove of ideas, if you do it right! Focus groups allow you to gather qualitative information about your customers, and gain insights into the thoughts, beliefs and attitudes of the people who interact with your company or organization. They can also help you identify and resolve possible problems in a cost-effective way. Here are a few tips to help your focus group run smoothly, so you can get the most useful results possible and gather the information you need to grow your company:…

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New feature! Edit your transcripts

New feature! You can now edit your transcripts online, then download in the usual selection of file formats. This feature is currently available on transcripts that include the Subtitles/Captions upgrade, and will soon be rolled out to all transcript categories. It’s even retroactive to past orders! Sign into your account and navigate to the Transcription Status page How do I do it? Log into your account and visit your Account > Transcription Status page.…

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Market Research Tips

Grow your business using transcribed recordings If you want your business or organization to succeed, you need to gain a deep understanding of your customers through market research. How can market research help your company? Market research allows you to get into your customers’ heads. You will find out what they really want and need, and communicate with them in a way that truly resonates. You’ll be able to root out problems quickly.…

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Something wrong with your order? Don't worry! Help is on the way!

I received a message saying there was a problem with my CastingWords order – what now? We send these emails out if there’s an issue with an uploaded audio or video file. It means that the transcription for that file has been placed on hold until a replacement file is provided, a question is answered, or the file is canceled and refunded. The other files in the same order (if any) are unaffected.…

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Why CastingWords Will Always Use Real People

CastingWords has recently added technology that uses artificial intelligence to transcribe recordings. We are happy with the technology; it is cost-effective, helps our customers save money, and increases our productivity. But it can never replace our professional human transcriptionists! “Even though we have the tech, we will always use real people,” said Rachel Pearson, co-founder of CastingWords. “They bring too much to the table.” Here are 10 reasons why our transcribers are irreplaceable:…

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Does Video Transcription Ruin The Viewing Experience?

One big question has come up within the world of transcription, largely from people on the fence about it: Does transcription ruin the viewing experience for people who don’t expressly need it for accessibility? It’s an understandable concern. We take so much time to make sure that our websites are open to anyone who may want to visit them. There are lots of factors to consider. Will fixing one part break another?…

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I want to order a transcript. Where do I start?

Placing an order with CastingWords is as easy as 1-2-3! 1. Choose your product Turnaround We have three basic transcription products, differentiated by turnaround time: 1-Day Transcription Service puts a transcript in your hands in 24 hours or less. 1-Week Transcription Service is the same great transcript, with a one-week turnaround. Budget Transcription Service is an ideal choice if you have a lot of material and aren’t as pressed for time.…

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Audio Transcriptions: Helping Both Deaf and Hearing Website Visitors

In the name of accessibility, it’s considered good form to provide text versions of any audio or video recordings included on your website. In fact, depending on the nature of your business or organization, you may even be required to do so! Transcriptions enable deaf and hearing-impaired visitors to take full advantage of your website. Even if someone cannot hear the information as originally conveyed, they should still be able to reasonably access it and use your site; if you want to have them as your customer, that is!…

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Man vs. Machine

Transcription involves not only skilled use of language and sharp hearing, but also an understanding of nuance and cultural factors, familiarity with slang and dialect, and the ability to do some common-sense research; all implicitly human skills. Machine learning and AI are evolving quickly into powerful tools that can help with some aspects of transcription, but the human factor still figures prominently in the production of high quality transcription services.…

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