Market Research Tips

Grow your business using transcribed recordings If you want your business or organization to succeed, you need to gain a deep understanding of your customers through market research. How can market research help your company? Market research allows you to get into your customers’ heads. You will find out what they really want and need, and communicate with them in a way that truly resonates. You’ll be able to root out problems quickly.…

Read more »

Something wrong with your order? Don't worry! Help is on the way!

I received a message saying there was a problem with my CastingWords order – what now? We send these emails out if there’s an issue with an uploaded audio or video file. It means that the transcription for that file has been placed on hold until a replacement file is provided, a question is answered, or the file is canceled and refunded. The other files in the same order (if any) are unaffected.…

Read more »

Why CastingWords Will Always Use Real People

CastingWords has recently added technology that uses artificial intelligence to transcribe recordings. We are happy with the technology; it is cost-effective, helps our customers save money, and increases our productivity. But it can never replace our professional human transcriptionists! “Even though we have the tech, we will always use real people,” said Rachel Pearson, co-founder of CastingWords. “They bring too much to the table.” Here are 10 reasons why our transcribers are irreplaceable:…

Read more »

CastingWords Staff Bios

As a crowdsourced transcription service, CastingWords has thousands of transcribers, editors, and quality control workers available 24 / 7 to convert your audio and video recordings into transcripts and subtitle files. Today we introduce the folks behind the scenes; our co-founders and staff members who keep it all running! Nathan McFarland, Co-Founder An alum of five hot startups and one government job, Nathan co-founded and bootstrapped CastingWords in 2005. 12 years later, CastingWords has become a major online transcription company with millions of minutes transcribed, and a crowdsourcing pioneer with its own crowd of high quality professional transcribers.…

Read more »

Does Video Transcription Ruin The Viewing Experience?

One big question has come up within the world of transcription, largely from people on the fence about it: Does transcription ruin the viewing experience for people who don’t expressly need it for accessibility? It’s an understandable concern. We take so much time to make sure that our websites are open to anyone who may want to visit them. There are lots of factors to consider. Will fixing one part break another?…

Read more »

I want to order a transcript. Where do I start?

Placing an order with CastingWords is as easy as 1-2-3! 1. Choose your product Turnaround We have three basic transcription products, differentiated by turnaround time: 1-Day Transcription Service puts a transcript in your hands in 24 hours or less. 1-Week Transcription Service is the same great transcript, with a one-week turnaround. Budget Transcription Service is an ideal choice if you have a lot of material and aren’t as pressed for time.…

Read more »

Audio Transcriptions: Helping Both Deaf and Hearing Website Visitors

In the name of accessibility, it’s considered good form to provide text versions of any audio or video recordings included on your website. In fact, depending on the nature of your business or organization, you may even be required to do so! Transcriptions enable deaf and hearing-impaired visitors to take full advantage of your website. Even if someone cannot hear the information as originally conveyed, they should still be able to reasonably access it and use your site; if you want to have them as your customer, that is!…

Read more »

Man vs. Machine

Transcription involves not only skilled use of language and sharp hearing, but also an understanding of nuance and cultural factors, familiarity with slang and dialect, and the ability to do some common-sense research; all implicitly human skills. Machine learning and AI are evolving quickly into powerful tools that can help with some aspects of transcription, but the human factor still figures prominently in the production of high quality transcription services.…

Read more »

Thought Transcription: The Self Improvement Trend of the Future

When’s the last time you spoke your thoughts out loud? Better yet: when’s the last time you read your thoughts to yourself? With industry leaders like Joanna Penn encouraging serial writers to dictate their books, we’ve been happy to see more and more people coming to us asking us to transcribe their dictation. It’s fantastic! We love working to help more writers produce the work that compels them. We at CastingWords are excited for another, related trend to emerge in 2018: Thought dictation and transcription as a self-help tool.…

Read more »

OK, I've got my transcript and my subtitle file. Now what?

Our last blog post discussed why you need video transcription for your website. New guidelines by the Department of Justice have moved ensuring accessibility of your online material from a nice-to-have to a real need. You’re onboard the accessibility train and you’ve got transcription services lined up to bring your website’s video library up to spec. Your completed transcriptions are starting to come in, and you’re ready to take the next step.…

Read more »