Market Research

Market Research Transcription

Research is worth what you can do with it. A recording nobody has transcribed is a finding nobody has found yet.

We turn focus groups, depth interviews, and IDIs into text you can code, tag, and quote. Speakers are labeled, so attribution survives into your analysis. Add Timestamps when you need to return to the audio for the exact delivery of a verbatim.

This is demanding audio. Crosstalk, a table microphone, accents from wherever the sample was drawn, and category vocabulary that changes with every brief. Every transcript is edited and checked by real people, including a pass where an editor listens to the recording while reading the words. We research the product names and jargon we do not recognize, and what we establish is carried into your later transcripts, so a long study gets more consistent rather than less.

Fieldwork usually arrives all at once. Send the sessions as separate files and each comes back as it is finished, instead of waiting on the slowest one. Choose the level that fits the study: three services at different prices and turnarounds, with invoicing available for agency and business accounts.