Focus Group Transcription

Focus Group Transcription

Focus groups produce the hardest audio in market research and the most valuable. Eight people, one room, everyone interrupting, and the moment you actually need is usually the one where two of them talk at once.

We turn that into a document you can code and quote. Speakers are labeled, so you can track individuals across the session and see who said what. Add Timestamps and you can jump straight back to the audio for the passages worth hearing in the participant’s own voice.

This is exactly the audio that defeats speech recognition on its own: crosstalk, a table microphone, regional accents, and brand or category vocabulary invented last quarter. Every transcript is edited and checked by real people, including a pass where an editor listens to the recording while reading the words, which is the only reliable way to sort out who was speaking when two voices overlap.

Recordings from a busy room usually warrant the Difficult Audio upgrade, which puts more attention on the file. Choose the level that suits the study: three services at different prices and turnarounds. Running groups for several business clients at once? We can invoice monthly.