Do you transcribe market research audio/video?

Yes we do! We have been transcribing market research audio and video for years.

When a market research audio has numerous participants we use our "group" style -- moderators and and participants are labeled as such, but we do not track each speaker individually, as it is not possible to reliably identify every voice in such a setting. This also speeds up turnaround time.

Another thing to keep in mind is whether you prefer verbatim or semi-verbatim style for your market research recording. Verbatim service, available as an optional upgrade, captures every single utterance, including "um"s, filler words, and false starts. Semi-verbatim (our standard product) cleans it up a bit for better readability, while remaining true to the speaker's words, without paraphrasing or summarizing.

Finally, check out our Market Research tips blog post.

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