Do you transcribe focus groups?

Yes we do! CastingWords has extensive experience transcribing focus groups of all sorts and sizes. For some tips on how to get the most out of your focus group before you record a session, check out our blog post The Elements of an Effective Focus Group.

When a focus group has numerous participants we use our "group" style -- moderators and and participants are labeled as such, but we do not track each speaker individually, as it is not possible to reliably identify every voice in such a setting.

Another thing to keep in mind is whether you prefer verbatim or semi-verbatim style for your focus group. Verbatim service, available as an optional upgrade, captures every single utterance, including "um"s, filler words, and false starts. Semi-verbatim (our standard product) cleans it up a bit for better readability, while remaining true to the speaker's words, without paraphrasing or summarizing.

⬅ FAQ