The Elements of an Effective Focus Group
Running focus groups can give you a treasure trove of ideas, if you do it right! Focus groups allow you to gather qualitative information about your customers, and gain insights into the thoughts, beliefs and attitudes of the people who interact with your company or organization. They can also help you identify and resolve possible problems in a cost-effective way. Here are a few tips to help your focus group run smoothly, so you can get the most useful results possible and gather the information you need to grow your company:…
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