The Elements of an Effective Focus Group

Running focus groups can give you a treasure trove of ideas, if you do it right! Focus groups allow you to gather qualitative information about your customers, and gain insights into the thoughts, beliefs and attitudes of the people who interact with your company or organization. They can also help you identify and resolve possible problems in a cost-effective way. Here are a few tips to help your focus group run smoothly, so you can get the most useful results possible and gather the information you need to grow your company:…

Market Research Tips

Grow your business using transcribed recordings If you want your business or organization to succeed, you need to gain a deep understanding of your customers through market research. How can market research help your company? Market research allows you to get into your customers’ heads. You will find out what they really want and need, and communicate with them in a way that truly resonates. You’ll be able to root out problems quickly.…